G-Central is the source for all G-Shock and Baby-G news from around the world. The G-Shock watch was invented in 1983 by Casio designer Kikuo Ibe and has since grown to become one of the world's most recognizable brands. In 1991 Casio applied the same tough watch concept to women's watches and released the Baby-G product line. G-Shock and Baby-G watches are known for their shock resistance, water resistance, and long battery life. They are always on the cutting edge of style and technology and many models have become valuable collectibles. New models are constantly being released with the latest technological innovations. Visit G-Central to follow the latest models and news.