WhichWatch aims to be the #1 watch guide on the web. We cover everything from watch brands, buying guides, product reviews, and historical anecdotes, to informative facts about horology, clocks and wearable timepieces. We strive to offer unbiased and useful information that readers can use when trying to find a practical and beautiful watch to buy. Finding and purchasing the perfect timepiece can be a daunting task, so we believe that the WhichWatch website is of great help by answering any questions that collectors and buyers might have. Another thing we try to achieve is to offer information about the history of brands, companies and watchmakers, and also provide a little information on why the majority of the luxury watch industry is almost entirely located in central Europe (Switzerland in particular). Welcome!