Here at Fresh Direct we believe that good quality fresh produce and excellent customer service should be available to everyone. Not only that but we believe our grass roots suppliers should be paid the going rate, unlike some companies, because a happy supplier equates to a great product and a happy customer, Simple as that. At Fresh, our story begins right the way back in the swinging 60's, 1966 to be precise. We weren't Fresh Direct back then though, we were a local greengrocer by the name of ‘H&H Fruiterers’. A simple shop and partnership was formed between friends and founders John Harris and Bill Hawkins. With only a small shop and an Austion lorry they were able to grow exponentially to the company you know and love today.