We review products that are minimalistic, well built and will last you a long time. All of our reviews are of products that have been available for a long time and have proven their reliability and we know will stand the test of time. Our mission is to show our users products that will really make their lives better. We feature hiking gear, tech gadgets, home gear, kids toys and so much more. Design language is also an important part - our great role models is Dieter Rams and the work he did for Braun, Olivetti and Vitsœ. His motto of designing also applies to our website - less, but better.